Local news

Local news

The first virtual car workshop in Serbia

Total majstorska radionica

An original and entertaining contest happening in a virtual “Mechanic’s workshop” marked the second half of December. The contest was intended to those who were ready to test their skills in finding hidden objects, have lots of fun and win great prizes. An unexpected blend of a contemporary VR technology and mechanic craftsmanship took us to the time when every car owner was a little bit of “DIY guy” in the garage.

VR competition

The contestants were expected to find all 10 objects hidden inside the virtual workshop - from tools, Total products and service equipment to everyday items. For the fastest contestants we prepared special prizes. The first prize, 4 days at Kopaonik mountain for two, went to Nikola Aleksic for the best score of 00:24.787. The second prize, a branded mechanic’s apparel, went to Zoran Papis who achieved 00:25.219 while the third prize, a Total oil can in quantity intended for replacement, went to Branislav Cavic who completed the game in 00:25.451.

Vila Nikola Kopaonik

Being the only world-renowned oil and lubricants company with a direct presence in Serbia, at Total we strive to get close to our customers, listen to their needs and offer support through various campaigns and activities. Total “Mechanic’s workshop” was also one of the many opportunities for the visitors of our promotional stand to get to know the brand, learn more about the products and find out how they can get in touch with us.


The winning circle for Monza - impressions from the grandstand

Total formula

“TOTAL formula” campaign organized in Belgrade, Nis and Subotica definitely marked the spring of 2017. All those who were interested had the chance to prove their skills in driving a virtual formula while at the same time having loads of fun at our stand. The fastest contestant, Stefan Smiljkovic, achieved a remarkable result and won a trip for two to Monza for the Italian Grand Prix. Upon his return from Monza, Stefan shared his impressions with us:

Heavy rain and low temperatures made an ideal combo to ruin that Saturday, even more so if one just had a 15-hour trip. Hard to stay positive, no doubt. But all the “torment” disappeared upon hearing and seeing what a real Formula 1 looked like and how it ran on track. The pleasure didn’t last long as the qualification race was postponed due to rain, so we went to the hotel hoping that the weather would be better tomorrow. The atmosphere began to warm up in the evening in a nearby pub with other formula fans who were also on this trip with us.

Total i Elf

The day of the race begins with no cloud in the sky. Ideally. Rivers of people flow in miles towards the racetrack entrances. Every other visitor wears something red with a Ferrari mark, which clearly indicates on whose terrain we are stepping. As we approach the tunnel going under the start-finish straight we hear the Formula 2 race beginning. The sound that breaks through the trees is the most beautiful and at the same time most terrifying thing I’ve ever heard. You cannot describe something like that with words or capture it in a video. You need to be standing there to experience it. The grandstand is slowly getting filled up as the Porsche Supercup begins, after which the race of the day is due to happen. A lot of pushing, hitting and quality racing in the Porsche Supercup already bring us enough pleasure, and the mere thought that the best is yet to come makes us feel that we wouldn’t change the time and the place we are at for anything in the world. The race begins, everybody's on their feet, everybody’s cheering, the sound of the formula breaks against the grandstand and dissipates all over us, they pass the first curve carefully, Ferrari's heros are advancing, the crowd is thrilled and we are a part of this spectacle.

Total formula

In a calmer part of the race we begin to pay attention to the details, how Mercedes’ formula is superior to the others as Hamilton allows himself to “cool” the formula, which is clearly seen by the way he brakes and shifts gears down, how a formula slows down from 300 km/h to 50 km/h in just 110 m distance accompanied by visible sparks on the discs, how Mclaren's formula is falling behind from the very start, how braking one meter too late results in widening the curve and losing the ideal trajectory that can cost you very much. How an ongoing advancement of technology of braking, speeding etc. happens right in front of your eyes...

It’s been a great pleasure to be part of this story and this is definitely something that everybody should add to their “to do” list. We’d like to thank TOTAL and SmartPoint for such a great gift and for showing us the world of races beyond the TV screen, and because of this we will definitely visit more races in the future.

Elf i Total

Watch this video for a sneak peek of the atmosphere at our stand and the excitement on the contestants’ faces:


TOTAL would like to thank you all for being with us! We hope to see you again in another exciting adventure!

Total Formula

Total nagradno takmicenje

During May, a unique Total formula drove through the four biggest shopping malls in Belgrade, Novi Sad and Kragujevac, making it possible for all visitors to enjoy a thrilling formula-driving experience in 3D. This was the first time in Serbia that a wider public had the opportunity to feel the excitement of Formula 1 races, in which Total traditionally participates, in a fun and interactive way. Total rewarded the fastest player with a trip to Hungaroring race in Hungary, plus a two-day sightseeing tour in Budapest. The winner of the contest, Aleksandra Stojkoski, shared her impressions upon returning from Hungary:

„As a Formula 1 enthusiast I must say that this was a fantastic adventure and a wonderful experience. It is truly exciting to watch the race when you are actually there. The sound of the formula, people cheering for their favorite teams, the atmosphere on the seats – it is all really hard to explain with words. We warmly recommend to everybody who goes to Hungary to watch the Formula 1 races because we are sure that even people who are not so interested in this sport would have lots of fun. We'd like to thank Total and SmartPoint for enabling us to have this unforgettable experience!“

Total nagradno takmicenje

The second place went to Stevanovic Marko from Jagodina who won a car service and Total oil for replacement, while the third place went to Branko Pavlovic from Kragujevac who won a bottle of Total engine oil and a bottle of brake fluid.

Here you can see how the 3D formula driving looked like:

Total would like to thank to all those who participated and contributed to a fantastic atmosphere. Follow us on our website because more exciting things are yet to come.


Total Formula

From 7th May till 3rd June Total was present in shopping malls in Belgrade, Novi Sad and Kragujevac where visitors had the opprotunity to play an exciting game using  VR gear that simulated a formula race in 3D.

The contestants were able to check results that were being streamed on Total’s website at any time. The fastest contestant who completed the track was rewarded with a trip to Hungaroring Formula 1 races in Hungary. Total also prepared a special prize for the second contestant who was given a free basic car service and a compatible Total motor oil, while the third contestat received a compatible motor oil and brake fluid.

The fastest among the youngest contestants, Marko Ivanovic, achieved a fantastic score of 2.59 minutes, while the most cheered driver was a primary school teacher. The smiles on the contestants’ faces were enough to have them back to drive a few more times.

TOTAL is the first company in Serbia that started an activation of this type which was available to a wider public. We are glad that we could promote our brand in a fun and interactive way and also give people the opportunity to share a part of the excitement that happens during Formula 1 races in which TOTAL traditionally participates.

Link to the  promotion video:

Car Show 2015


TOTAL SERBIA D.O.O. was among the greatest names of the automobile industry at the International Car Show held this year.

This year we presented a selection of not only well-known and tested products but also new product lines with improved specifications by different car manufacturers.

We placed two driving simulators at our stand in order to entertain the youngest visitors of the Car Show, and they were able to use them free of charge.

While the youngest ones enjoyed the driving and waited in lines to break the set records, their parents had plenty of time to choose the best lubricants for their car and prolong the lifespan of their engines.

This relationship with all current and prospective clients was noted by the UEPS jury (Association for market communication of Serbia), who rewarded us with the Best promo activities award at the Car Show. Having marked several aspects, including entertainment, information collection, good service and the pleasure of the visitors, they pronounced TOTAL SERBIA this year’s winner of the award.

It was a great honor and pleasure to spend ten days in constant communication with the users of our oils and lubricants and we are looking forward to the next event that we will gladly attend.



Agriculture Fair

Novi Sad 09.05-15.05.2015.


As TOTAL SERBIA D.O.O. covers the entire agriculture segment with its wide selection of products, this year we were one of the exhibitors at the greatest fair in the region.
In the 10 days the fair lasted we presented a wide range of agricultural products, given that we provide all kinds of products – from the simplest motor, transmission and hydraulic oils to the multifunctional oils.
We also provide oils for agricultural mechanization such as: two-stroke and four-stroke oils, mower oils, chainsaw oils, milk-machine oils as well as various sorts of antifreeze and grease.
The certified laboratory ANAC, which is the best in Europe, is also part of TOTAL corporation. The laboratory provides regular oil analysis, diagnoses and so on. Another advantage to the ANAC laboratory is that it has an enormous database of previously done analyses on various agricultural machines: which implies a great experience in diagnosing and giving recommendations, as well as the top engineer team.
Our greatest partner in agriculture has been CLAAS for many years now, and for them we manufacture the special CLAAS product palette.
All this and many other things made our exhibition at the Agriculture Fair distinct and significant both for the visitors and our company.
Wonderful experience we had on this Fair makes our new participation inevitable, and we are looking forward to Fair 2016.



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