Kia Motors Corporation recommends Total
Unleash the full potential of your Kia with TOTAL Lubricants
Total & Kia: The Alliance of Skills
TOTAL Lubrifiants and Kia Motors Corporation have been partners since 2011: under the terms of the agreement, Total Lubrifiants will be Kia Motors Corporation’s recommended partner for the sale of lubricants across all Kia’s after sales service networks in participating countries.
“For the past 5 years, Total has demonstrated that it has the worldwide coverage, strong marketing capabilities and high-quality lubricant technology to meet the needs of our Networks. Total will be a key partner for us in our global aftermarket strategy to enhance Kia customer and dealer satisfaction”, commented Steven Yoon, Vice President Overseas Service Division at Kia Motors Corp.
- On March 2016, Kia Motors Corporation and Total Lubrifiants extended their strategic partnership agreement. For another 5 years, Total will remain Kia Motors Corporation’s preferred aftermarket lubricants supplier for Kia vehicles. Total branded automotive lubricants will be exclusively recommended and available to customers across Kia’s service network of more than 5,500 dealers in around 180 countries, including West European markets from January 1st, 2017.
- The extension of the initial cooperation, which started in 2011, extends benefits to all Kia vehicles owners and Kia dealers. The Kia networks will receive access to high-performance Total Quartz engine oils, specifically developed to optimize Kia engines’ performance, reliability and offers potential fuel economy benefits*. Kia and Total will also develop joint marketing service programs aiming at increasing Kia dealers’ profitability, customer retention and customer satisfaction.
Through this partnership, Kia and Total Lubrifiants confirm their shared vision of strengthening their growing presence in the global marketplace and combining their strengths in an “Alliance of Skills” to developing high-quality products and services for an unrivalled Kia Customer Service experience.
“We are delighted to extend our global cooperation with Kia Motors Corp. This renewed Partnership confirms Total’s strong commitment to accompany Kia Motors, in the long run, in its successful international expansion and to deliver innovative lubricants, recognized Total marketing expertise and dedicated aftermarket programs to Kia dealers and customers” says Pierre Duhot, General Manager Automotive Division at Total Lubricants (2016).
About Kia Motors
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 50,000 employees worldwide and annual revenues of nearly US$44 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
*Actual effects and benefits may vary according to vehicle, age of vehicle, driving condition and driving style